MA Design: Service Design
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Providing an understanding of the holistic impact of design
and to use this for dynamic change.
MA Design: Service design
Service Design practice defines and builds customer experiences that reach people through many different touch-points, It can be both tangible and intangible, and can involve artefacts and other elements including communication, environments and behaviours.
Special features
- Defines a holistic design experience
- Raises awareness of brand equity
- Empathy with a customer experience
Course details
Balancing new optimistic brand experiences with an appreciation and sensitivity to commercial difficulties. Business factors need not discourage creativity, similarly creative thinking needs to encompass economic robustness and eco-sustainability issues. Students will engage with a number of mini projects to encourage them to deal with these 2 opposing factors in moving brand experiences forward.
Understanding how stakeholders (anyone who comes in contact with a company at any level) is key to creating experiential 'touch points'. This module will encourage participants to demonstrate an understanding of how these touch points: awareness, usability and advocacy can be designed for and build towards brand identity.
A series of lectures, seminars and tutorials are scheduled to enable opportunities to develop specific service design skills along side a more generic creative awareness.
Programme content
At masters level you work autonomously, learning specific skills and developing an understanding of your chosen field. The 4 taught modules are designed to develop individual practice and critical and theoretical understanding.
- Creative design processes (30 credits)
- Design thinking (30 credits)
- Tangible & Intangible design * (30 credits)
- Service design * (30 credits)
- Major project (60 credits)
* you can substitute one of these specialist modules with others from the suite of MA Design programmes:- Developing a designer's eyeAsk course tutor
- Design and business
- Space typologies and transformation
- Intervention and interaction
- Ethics and reality
- Designing a new process
- Multiples and the Maker
- External context
R.Fraquelli@plymouth.ac.uk
Bursaries available?
R.Fraquelli@plymouth.ac.uk
Apply now
arts.admissions@plymouth.ac.uk
Contact Pete Davies, School of Architecture, Design & Environment, Faculty of Arts, University of Plymouth, Roland Levinsky Building, Plymouth PL4 8AA, UK
Tel: +44 (0)1752 585 169
Email: pete.davis@plymouth.ac.uk
www.3Ddesign.org.uk
Updated 5 Dec 2010
Copyright Roy Tam University of Plymouth 2005-2010